Football star turns into fashion brand founder as Tom Brady prepared to debut the first collection from his namesake brand BRADY featuring elevated athleisure wear. 

The man that needs no introduction in the world of sports being a six-time Superbowl champion will be introduced in a new light in the fashion industry with a new namesake clothing line BRADY. That’s right Tom Brady will be unveiling his first fashion collection in January 2022.

Brady’s closest association to the fashion industry was his wife Giselle Bündchen that is a Brazilian supermodel and was the highest-paid model in the world at the peak of her career. Brady first announced his plans for the fashion brand in September 2021 and the first collection will be released soon.

The first collection by BRADY will be focused on stylish athleisure wear that is becoming more popular as it is a versatile style that can be rocked in the gym and on the streets. The collection is inspired by the concept of elevated athleisure wear with clothing designs that are simple yet sleek largely featuring dark, neutral shades that can step up a typical workout wardrobe.

This collection even features a one-of-a-kind signature striking and deep cobalt blue color created with the Pantone Color Institute dubbed “Brady Blue” that will only be featured in the BRADY brand. Brady chose this color to “inspire fearlessness, resilience, and confidence towards achieving peak performance.”

Most brands turn to top models for promotional pictures as the collection is modeled by football stars naturally. You can check out the styles on the BRADY brand website and start shopping after the official launch on January 12.