Tiffany & Co. is world renowned for crafting beautiful jewelry only using the best of the best when it comes to diamonds with a standard that only accepts .04% of the world’s diamonds. One of the leading brands in luxury jewelry is the American jeweler Tiffany & Co. with many flocking to the flagship in New York from around the world to get the coveted Tiffany engagement ring. Being a brand that is known for fine jewelry they also have a refined diamond sourcing process only accepting .04% of the world’s diamonds that are lucky enough to be branded as Tiffany diamonds. The reason Tiffany’s uses such a small number of diamonds is determined by certain criteria set by the jeweler with a thorough background record of each diamond that isn’t offered to customers by every jeweler. Tiffany’s sets a high standard when it comes to gems as all Tiffany diamonds are responsibly sourced from known mines in Canada, Australia, and Botswana. Tiffany is firmly committed to protecting ecologically sensitive lands when mining and human rights during the diamond sourcing process. Tiffany diamonds are also graded on four key components known as the four C’s including carat, cut, color, and clarity of each diamond. Tiffany has mastered the art of cutting a diamond based on how the gem interacts with light that directly affects the shine of a diamond, and all diamonds need to have a perfect cut to achieve the Tiffany standard. Diamonds with a refined cut are able to refract lightness that appears bright as possible compared to a poorly cut diamond that can seem dull. Tiffany grades diamonds on a scale with the highest quality of cut known as a trip excellent diamond that is polished, symmetrical, and precise. Using the grading scale Tiffany only accepts diamonds with a triple excellent rating hence the .04% of the world’s diamonds meet this standard. The Tiffany grading scale makes the jeweler unique offering the best of the best when it comes to diamonds drawing customers from all over the world. The Tiffany grading scale makes the jeweler unique offering the best of the best when it comes to diamonds drawing customers from all over the world. Tiffany diamonds are cut and polished by 1,500 of the world’s expert artisans in only five facilities worldwide with the main workshop in Belgium. Clarity measures the rarity and purity of a diamond that is thoroughly inspected for any imperfections that can prevent proper light refraction and makes the diamond less shiny. Diamonds are rated on a scale based on blemishes and flaws that will only be classified as ‘flawless’ if there are no external or internal imperfections as Tiffany only accepts flawless graded diamonds. Tiffany takes the clarity grading seriously as they won’t accept any diamonds that are ranked between two grades of diamonds as they automatically default to the lower grade. The color of a pristine Tiffany diamond becomes rarer the closer the gem is to being colorless as the color grade can affect the appearance with stones of a lower grade with a slightly yellow color. The high standards of Tiffany diamonds are near or completely colorless, rejecting diamonds that are excessively fluorescent that can appear milky in natural lighting. Tiffany doesn’t have a specific standard when it comes to the carat of a diamond compared to the other determining components. Tiffany doesn’t focus on cutting their diamonds for higher carat weight, but they cut to enhance the beauty of the gem when forming a jewel. Despite not having a strict standard, the diamond’s carats are important to Tiffany when combined with other components with the number of carats that can increase a diamond’s value. Tiffany & Co. also has another unique advantage over the competition with their diamond source initiative giving customers a detailed background of the journey from mining to production. The diamond traceability program provides customers with the regions or countries of origin for every newly sourced set diamond that is independently registered. Tiffany is the first global luxury jeweler providing inside information on the diamond’s craft journey including where the stones are cut, polished, graded, and set. Tiffany says a truly remarkable diamond is not only measured by appearance but by the positive impact on local communities, the environment, and human rights.